Executive 2.0: The next generation of business
Goodbye Executive 1.0 (Microsoft, IBM, Sun, Motorola, etc.) … hello Executive 2.0 (Digium, YouTube, Digg, etc.)
“Executive 2.0″ — a term I’m officially coining with this blog entry — is an individual who represents the “next generation” of business. S/He is under 35 years of age, technology savvy, and an unconventional thinker and visionary. They’re not consumed by crisp shirts, ties, and suits. Instead, they wear t-shirts, ball caps, flip-flops, and the like. They don’t employ overpaid receptionists working at cherrywood desks. They don’t own the neatest of gadgets, cars, and other material possessions. They’re average joes (or joettes), some having never started a business before. Yet, one thing is constant: They’re eager to pour themselves into their passions, with any ounce of luck as a souvenir for what they’ve accomplished.
Executive 2.0 is like the Internet — unregulated, open, global, and revolutionary. Their skills are constantly refined in a separate, yet parallel and non-conforming world: their own. Most rely upon good instincts, natural gifts, intellect, and so on, to construct not only their own future, but that of others. The Internet is their closest ally and resource for all things business. They’re able to conduct business via instant messaging, chat rooms, e-mail, texting, VoIP, and other online communication tools and services.
Executive 2.0 comes in all different shapes, colors, and sizes. Some are rich, some poor (for now), some lazy, and some prolific — the term doesn’t discriminate, as Executive 2.0 can be found in the neighborhood, a basement, store — anywhere. You won’t find them hiding behind workspaces the size of a house, or filtering calls via their hand-picked drones. They’re live, and in color — always ready to interact and prosper with others.
To sum up Executive 2.0 — they’re everything Executive 1.0 isn’t. They are quickly changing the face of traditional business, ushering in major change today, and well into tomorrow. They’re not waiting for shareholder approval, executive signoffs, and the like. They are the future of business, and fortunately, we’re getting a taste of that future today.
We should also thank Executive 2.0 for Web 2.0, as they are largely responsible for this explosive upgrade to the Internet. Yet, it doesn’t stop just there. There’s still many 2.0 revisions due in business, transportation, commerce, and more.
Personally, I’m excited about the future of Executive 2.0, because our future is even brighter thanks to their ingenuity, capability, etc. The face of business will never be the same, and it’s too bad it took this long for such great change to happen.
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