Allan Mulally: Let’s Talk

Allan,

Since 1969, you’ve had an impressive track record as a leader and engineer in business. Now as CEO of Ford, you’re taking new and bold moves to restructure the world’s most imitated automotive company in history. I have a bold move of my own which involves a key Ford brand, Volvo.

Hint: It’s about people. Selling cars is secondary to my idea. The bold idea is to really connect with people using a brand I love as it’s DNA speaks strongly to things people care about, as do I. The idea is far more effective than any marketing campaign and far less expensive as well — although complimentary.

I am excited about this idea, because it’s something I’d enjoy doing: Connecting with people.

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