Customer Service 2.0: Your Blog
Are you frustrated with long wait times on the phone? Tired of being told how many forms you must fill out? Sick of the excuses? Why put yourself through such inconveniences? The most effective tool in commanding good customer service is a blog.
Why? Blogs cut through all the unnecessary red tape of customer service procedures. It bypasses the scripts and systems which are all designed to make customer service a living nightmare. So, you want to be heard? Blog about it. You want to get the attention of a major company? Blog about it.
The best example of the power of blogging in customer service is The Consumerist. Their success rate in forcing companies to make good on their customer service responsibilities is astounding. They’ve successfully fought back against credit card, airline and retail companies by publicizing their crappy policies.
Never underestimate the power or impact of a blog. When you desire real results from the customer service departments of any corporation, use the power of the Internet to get things done.
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It’s a shame that it takes blogging about a bad customer experience for the company to sit up and take notice. Perhaps employee training on how to deal with customers BEFORE a situation evolves is in order across all industries.