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What’s In a Name? Aptera Vs. Apptera

Posted in All and tagged , , , , by Ronald Lewis

Battle for a name?

See the smoke billowing over yonder? I suspect a fight might be brewing between green automaker Aptera Motors and mobile advertising network Apptera. Both companies are in startup mode and attracting healthy rounds of financing. The only difference between their name? One letter, ‘P’. Either company could throw their weight around and accuse the other of distorting their brand.

This is one to watch. Both companies are entitled to a good argument, though I suspect Aptera — The green automaker — Will prevail.

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