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What’s Your Next Move, Universal/Motown?

Posted in All by Ronald Lewis

Congratulations. You released Michael McDonald’s ‘Soul Speak’ a week earlier. Through your efforts, Michael was able to debut three singles on three separate radio formats. Good stuff. The album debuted to a solid 30K in unit sales. What’s next?

I’m certain there are great plans in place to boost album sales and the visibility of this record. I would hope new singles are being considered for release at radio. Here are two singles I believe will do quite well for Michael:

Enemy Within – AC (Adult Contemporary)

This single should be introduced prior to “Higher and Higher” slipping from the Top 20 at AC. Late Spring/Early Summer would be a great period to ship to radio. This track shouldn’t have any problems breaking the Top 8 at AC radio.

Only God Can Help Me Now – Urban AC

We noted what Michael’s labelmate, Kem, could do with smooth, slow grooves. This track is no exception. Certainly, Kem and McDonald’s voices vary in range and style, however, this track would fair far better than “Love TKO” is doing at the moment. This should go to radio within the next month or less to maintain his presence there.

What’s your next move, Universal/Motown? Let’s keep this engine humming. You have the resources and budget. Do not fall asleep on this album. This is a strong album with much potential.

Similar articles:

  1. Michael McDonald: ‘Enemy Within’ Goes To AC Radio in July
  2. Universal/Motown, Vector Management: I’ve Done Your Homework
  3. Correction on Michael McDonald’s Birthday: It’s February 12th
  4. Michael McDonald’s ‘Soul Speak’
  5. Plogging around Motown

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